🏈 The Prime Equity Clause — how Shedeur secured lifetime profits from his jersey sales, something no rookie has ever pulled off.

🎥 Bucky Sanders’ Media Machine — the brother behind the lens who controls the narrative and makes every clip pay.

🔥 The Haters’ Fuel — why critics can’t stop talking, and how Shedeur cashes in every time they do.

💼 Endorsements Without a Helmet — from Nike to Ralph Lauren, the big-money partnerships stacking his empire.

📱 Social Media Millions — how his digital audience adds another $1–3 million a year to his income.

⏩ The Future of Football Business — why his strategy could change rookie negotiations for an entire generation.